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Guide Greg Fletcher Guide Greg Fletcher

Optimising for Google Shopping: How to get your Product Descriptions right

Are poor product descriptions holding back your Google Shopping campaigns? Descriptions are penalised if they’re too vague or too bloated, while if they don’t align with your website’s PDPs, you risk confusing customers, losing trust, and tanking your conversion rates.

So, what’s the right approach? This guide has all the answers.

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