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News, insights and industry trends for eCommerce brands looking to drive traffic and stay ahead.

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Briefs Briefs

Moving from Predictive to Prescriptive Analytics

Prescriptive analytics offers specific actionable steps to solve the issues brought up by predictive analytics. Prescriptive analytics applies machine learning algorithms to suggest ways to take advantage of future opportunities or mitigate future risks; it optimises the process for a better future outcome.

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How Does Sustainability Affect Consumer Behaviours and Decision Making?

Our study of 187 participants found that information about the sustainability of a product, in the form of a sustainability score, can have a significant impact on consumers’ buying behaviour. This research project sought to examine the potential effectiveness of providing consumers with a product-level sustainability score during their buying journey.

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Briefs Briefs

How Can AI Save You Money?

The driving force of any business is the people behind it. But people, as we know, are prone to making mistakes. Even small inaccuracies like making a wrong order can be detrimental to a business, and small mistakes often result in huge consequences and economic loss.

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Briefs Briefs

Top 5 Applications of AI in Retail

The digital revolution of the retail sector has provided an unparalleled opportunity to change the way people shop for products. Artificial intelligence and machine learning provide solutions designed to personalise the shopping experience to each individual customer.

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