Why Your SEO Titles Matter 

SEO titles are your first impression in search. They’re what potential customers see first on Google – and they play a major role in whether your product gets clicked or ignored. Google considers the title tag one of the most important on-page elements when determining the relevance of your content to a search query. 

For eCommerce brands, titles are even more critical. They're not just about ranking well in organic search – they’re also essential for appearing (and performing) in Google Shopping feeds. That’s why every title must strike a careful balance between SEO best practices and compliance with Google Merchant Centre (GMC) requirements. 

At Fun88������, we believe every word should work harder. A well-optimised title improves discoverability, drives higher click-through rates, and ultimately helps your products convert better. In a competitive market, smart titles aren’t a ‘nice to have’ – they’re your edge. 

Understanding Title Tags vs. Product Titles (H1 Tags) 

Many businesses confuse these elements, but they serve different purposes: 

Product Titles (H1 Tags): A Product Title is the visible headline on a webpage. They provide structure for users and can be linked to a title tag. These are the same as the ‘H1 Tag’. 

Example: <h1>Sony WH-1000XM5 Wireless Noise Cancelling Headphones</h1> 

Title Tags: Title Tags appear in search engine results and browser tabs. They heavily influence SEO rankings, as Google reads the title tag within a webpage’s html. This is often the first signal of the page’s main topic. It’s usually built by using a product title (H1 Tag). 

Example: <title>Sony WH-1000XM5 Wireless Noise Cancelling Headphones – Silver</title> 

Both should work together to create a seamless, user-friendly experience. 

The Formula for High-Performing SEO Titles 

An effective SEO title must be customised based on search intent, which varies by category and industry. Different customer behaviours shape how people search for products, meaning a one-size-fits-all approach won’t work. 

How Search Intent Shapes SEO Titles 

• Electronics – Shoppers often search by brand and model number, making it crucial to prioritise these elements upfront.

• Fashion & Apparel – Consumers may search by style, colour, or fit. Including these attributes in a natural order enhances relevance. 

• Home & Kitchen – Features like size, material, and functionality should be highlighted as they influence buying decisions.

• Beauty & Skincare – Key product benefits, ingredients, and skin type suitability are major drivers in search queries. 

Structuring SEO Titles for Maximum Impact 

Word order matters. Google interprets meaning based on how terms are arranged – for example, “milk chocolate” and “chocolate milk” aren’t the same. A well-structured title helps search engines match your product more accurately to a shopper’s intent. 

• Prioritise Search Behaviour → Structure titles based on how customers search in each category. 

• Brand First (if well-known) → Example: “Adidas UltraBoost Running Shoes – Black, Size 10.” 

• Highlight Key Features → Material, size, colour, and functionality should be included based on importance relative to user search behaviour for that category.  

• Place Important Keywords Early → Google prioritises the first few words in a title. 

• Use Natural Language → Avoid keyword stuffing; titles should be search-friendly and compelling. 

Category: Electronics 

Optimised Title Example: Sony WH-1000XM5 Wireless Noise Cancelling Headphones – Silver 

Category: Homeware 

Optimised Title Example: Ninja Blender, High-Speed (Black, 64 oz) 

Category: Beauty 

Optimised Title Example: The Ordinary Niacinamide 10% + Zinc 1% Serum – 30ml 

 Automating SEO Title Generation with Fun88������ 

Fun88������’s AI-powered solution helps eCommerce businesses create SEO-optimised product titles at scale. Instead of manually crafting each title, Fun88������ automates the process using AI, ensuring high-quality, search-friendly results. 

How Fun88������ Enhances SEO Titles 

• AI-Optimised for Search Intent & CTR – Fun88������ structures each title based on real-world search behaviour, prioritising the most relevant terms. 

• Time Savings & Improved Visibility – Automating title generation saves time while ensuring consistency and high quality across a product catalogue. 

• Flexible Delivery – Whether you're updating titles directly on your eCommerce website or maintaining a product feed for Google Shopping, Fun88������ can generate and export SEO-optimised titles tailored to your system.  

• Impact Across Categories – SEO optimisation becomes more complex at scale because product titles vary dramatically between categories. Fun88������ solves this by applying tailored logic to each category, allowing businesses to maintain quality and relevance without needing to manually adapt every title format. 

• Adapts to Your Technical Setup – Fun88������ takes into account your website’s structure, including how your pages and URLs handle product variants like colour and size. This ensures titles remain accurate, scalable, and aligned with your eCommerce architecture. 

By handling both SEO optimisation and GMC compliance, Fun88������ ensures product titles perform well in organic search and Google Shopping, increasing visibility and sales. 

Final Thoughts 

Your SEO title is not just a string of words. Treat it as a powerful tool to increase visibility, improve rankings, and drive sales. By balancing search intent, technical considerations, and automation, you can craft compelling titles that both search engines and customers love. The sooner you start optimising, the sooner your rankings will climb!

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This blog is part of our series launched on International Women’s Day. In this series, some of the amazing women in the Fun88������ team share their career journeys, industry insights, plus inspiration and advice for anyone thinking of breaking into a similar career. 

Hi! I’m Sara.

I’m the Head of Data Science at Fun88������, where I get to do what I genuinely enjoy most: thinking about big problems and how to solve them with data science. I love working at the intersection of data science and engineering, designing new systems and solving complex problems that bridge both worlds.

My (definitely not straight-line) journey into tech

If you're looking for the story of someone who knew they wanted to be in data science from age 8, coded their first neural network at 12, and followed a perfectly plotted path to their dream job... that's not me.

I've always loved math, but somehow ended up at Warwick Business School. I quickly realised this wasn't quite right for me – I wanted more quantitative work. The silver lining? I learned how to communicate technical concepts in business settings, a skill that's proven invaluable.

Determined to course-correct, I pursued a Business Analytics masters at Warwick to focus on data science. My dissertation on dynamic pricing optimisation in retail gave me my first taste of applying algorithms to real business problems.

After graduation, I joined Deloitte and immediately gravitated toward analytical projects. Over three years, I worked across a surprising range of industries. Highlights included building analytics tools at the BMW assembly plant and working with McLaren's F1 strategy team. Nothing beats the pressure of knowing your models might influence race-day decisions.

Three years ago, I made the jump to Fun88������. After years in consulting, where projects would end just as they got interesting, I was drawn to the opportunity to build something lasting, to see products evolve over time. My first project actually leveraged my postgrad work on price optimisation for NFL, which was a satisfying full-circle moment.

What my typical day looks like

The honest (and cliché) answer? There isn't one. That's what keeps this job interesting.

Some days I'm deep in code, building and testing models. Other days I'm in meetings, translating technical concepts for stakeholders or collaborating with engineers on implementation plans. I might spend a morning reviewing a junior team member's approach to a problem, then an afternoon researching a new technique we could apply to an upcoming project.

Recently, much of my time has been focused on LLM projects - figuring out how to effectively integrate these powerful but sometimes unpredictable models into practical business applications.

The evolution of data science and common misconceptions

I’d say the biggest misconception about data science is that it’s all about building complex models. The reality is that most of the job is understanding the problem, wrangling messy data, and figuring out how to implement solutions that actually work in production.

As for evolution, I've seen data science transform from a field where we had to fight for computational resources to run basic models to one where we have incredible tools at our fingertips. The rise of LLMs has been particularly fascinating – we're suddenly able to solve problems that seemed impossible just a few years (or even months) ago.

Looking forward, I think we'll see increasing focus on responsible AI development and deployment. The technical challenges are shifting from "can we build this?" to "should we build this, and how do we ensure it works fairly and reliably?"

What I love about working at Fun88������

The trust and autonomy, definitely. I get to work with cutting-edge models and have genuine support for R&D work. But more than anything, it's the people - a team that's technically brilliant but doesn't take itself too seriously.

My advice for breaking into data science

Be honest about what you don't know, but confident in your ability to figure it out. The field changes so rapidly that even experienced professionals are constantly learning. The ability to say "I don't know how to do that yet, but I can learn" is far more valuable than pretending to have all the answers.

Also, don't underestimate the value of communication skills. I may have resented some aspects of business school at the time, but being able to explain complex concepts to non-technical stakeholders has opened more doors for me than any algorithm I've implemented.

If your background isn't traditional, don't apologise for it - leverage it. Different perspectives lead to better solutions, and some of the most interesting work happens at the boundaries between disciplines.

Related Posts

Want to write a persuasive product description but not sure what best-in-class copy looks like? You’re in the right place – because the easiest way to learn is with examples! In this article, I’ll be breaking down 7 key features of a stand-out product description for D2C or retailer sites, with 8 real-life examples from a range of industries.

But first – why are product descriptions so important, anyway? 

For starters, That alone is a serious reason to start taking stock of your product descriptions.  

More than that though, your product description is your opportunity to show your customer that you genuinely understand their wants and needs. You know how they spend their time, you get what they’re looking for from their purchase, you fundamentally speak their language. Connect with your customer. Use your brand voice to show them that the two of you are on the same level. Only then – by putting your customer first – can you position your product as perfect for them in a way that’s genuinely convincing. 

At the same time, your product descriptions are prime SEO retail estate that shouldn’t be underestimated. Take advantage of your product content to predict common questions or repudiate doubts, helping shoppers visualise exactly how your product will fit into their lives. If you’re selling a coffee machine, reassure your customers that it’s easy to set up: they don’t have to worry about a complicated configuration that will take them hours to work out. Not only will you strengthen trust, answering common questions is a great way to land a , as well as strategically adding into your copy. With enough research, your PDPs should bring highly motivated, organic traffic straight to your site. 

Sounds like a lot of work? Maybe. But if you get your product descriptions right, you’ll be rewarded with more traffic, more conversions, and sky-high customer satisfaction.  

So… want to learn how to write a winning product description that sells? Read on for 7 essential tips for eCommerce copywriting – with real-life examples. 

1. Features vs Benefits 

A five-star product description doesn’t just explain what a product is – it tells the customer why the product matters. In other words, don’t just talk about your product’s features when you could be selling its benefits too. Features refer to everything the product does – its specifications, attributes or functionality. Benefits explain how those features solve a customer’s problem or improve their life.

Here’s a few handy examples to explain the difference:

1. If your product is a Rucksack, a feature could be Wide, padded shoulder straps – and a benefit might be Say goodbye to back pain!

2. If your product is a Dress, a feature could be Sustainably sourced silk – and a benefit might be Look good and feel good with a clear conscience

3. If your product is a Wristwatch, a feature could be Automatic time adjustment – and a benefit might be Never be late again

4. If your product is a Phone, a feature could be High-quality photo capture – and a benefit might be No need to buy a digital camera

To put this another way – and to quote the legendary Harvard Business School professor Theodore Levitt (two birds with one stone!): “People don’t want to buy a quarter inch drill. They want to buy a quarter inch hole.” 

However much you love your product, for your customers, what they buy is often just a means to an end. People don’t just want a Ferrari: they want to drive fast, or display wealth and status. And people don’t want a luxury coat: they want to be stylish, warm, and the centre of attention. Ecommerce copywriting that incorporates benefits creates a deeper emotional connection with potential customers, building trust and increasing their engagement and conversion.

Here’s an example of that in practice from . 

Take a look at the product description: 

“Treat your feet to the ultimate comfort with these Ice Cream Socks! Crafted from soft, breathable combed cotton, these delightful socks boast a charming ice cream design that’s sure to sweeten your day. Featuring reinforced heels and toes, they provide long-lasting durability and a snug fit, making them the perfect choice for any ice cream enthusiast.

• Reinforced heel & toe”

It’s a short, one-paragraph piece of copy describing a relatively simple product. At the end of the day, someone searching for socks online is probably going to end up buying socks. They’re more of a necessity than an impulse buy, and don’t require much education or technical specs.

With this in mind, Happy Socks uses its description to fantastic effect, using benefits to highlight how the Ice Cream Socks stand out from their numerous potential competitors. The “soft, breathable combed cotton” promises “the ultimate comfort”, while the emphasis on the “reinforced heels and toes” alleviate any doubts about the material quality. As a customer reading this, you know that you won’t have to worry about potential holes – these socks will be with you for the long game. 

2. Know your audience’s pain points 

The best way to hone in on your product’s benefits is to make sure you understand your customers’ pain points. 

As a quick exercise, put yourself in the shoes of a customer shopping for cosmetics. You regularly wear makeup, but you’re still testing and experimenting with new products. Maybe you love how contour looks on other people, but on you it never ends up quite the way you want it. It’s always a bit too streaky, or greasy, or patchy by the end of a long day. You wonder if you could find a better shade match for your skin tone, because somehow it just doesn’t look natural… but with so many options out there, you’re not sure where to turn. 

After a quick Google search, you stumble upon And trust me, it’s a masterclass in addressing customer pain points…

Here’s the product description: 

“Give the complexion a naturally lifted look with Rare Beauty Soft Pinch Liquid Contour, an easy-to-blend liquid contour created for a range of skin tones. This contour is ideal for adding depth to the natural contours of the face, such as the jawline, chin, forehead, nose and hollows of the cheeks.

Crafted with a buildable, streak-free makeup formula, this Rare Beauty Liquid Contour helps enhance and add dimension with shadows that look real. Excellent for layering under or over makeup, this formula is never muddy, cakey, greasy or patchy.

Created for a range of skin tones, Rare Beauty Liquid Contour has seven shades made with long-lasting pigments that provide all-day wear.

Key Benefits

• Works to create a naturally lifted look

• Easy-to-blend liquid formula

• Helps enhance and add dimension with shadows that look real

• Buildable, streak-free formula

• Long-lasting pigments provide all-day wear

• Created for a range of skin tones”

  
  

All in all, there’s a lot to like here: it’s an evocative, long-form description, with clearly scannable bullet points. Let’s zoom in on some of the pain points though. 

First up: “I’m worried that my contour doesn’t look natural!” 

Space NK’s copywriter addresses this concern throughout the product description, seamlessly weaving in the keyword “natural”. Wearing the Soft Pinch Liquid Contour, will “naturally lift” your complexion, add depth to “the natural contours of the face” and create shadows that genuinely “look real”. The description goes all out to minimise doubt: this is the perfect no-makeup makeup.

And here’s another example: “My contour never lasts the whole day – by lunchtime, it already looks patchy!”

Again, no worries! The description highlights the product’s “long-lasting pigment” (in other words, a product feature), and follows up with why that’s relevant to the customer (and there’s the benefit). Long-lasting pigment provides all-day wear… ready to hit the Add-to-cart? 

3. Embrace your brand’s tone of voice

As once said, “PDPs are the new homepage” – and in 2025, this has never been more true. 

Just six years ago, 36% of traffic’s first point of contact with your website was through your homepage. 27% of traffic first discovered your site via a PDP. Now, though, these stats have been reversed.

Last year, . This means that nowadays, for many customers, their first– perhaps only – major touchpoint with your brand is through your PDPs. 

This is why it’s so vital to make sure your PDPs reflect your brand. Missing descriptions or descriptions that don’t match your brand’s tone? They aren’t going to cut it. You can’t rely on your homepage to sell your brand’s narrative anymore – your PDPs need to sell your story too. You need whip-smart, brand-aligned copywriting… and you need it for every product detail page across your entire site. 

Best-in-class copywriting means showcasing your products’ clear benefits, knowing your audience’s pain points, honing sophisticated SEO… and doing all that without ever breaking out of your brand voice. 

At Fun88������, our AI copywriter & SEO expert generates and optimises best-in-class copy for your D2C site, while perfectly adhering to your brand’s tone of voice.

To showcase this, let’s look at two examples of copy with opposing tones of voice, for two equally brilliant – but very, very different – brands. 

Sophisticated tone

LK Bennett is a luxury British women’s clothing and fashion brand, whose product descriptions demand highly sophisticated copy. Here’s an example of how Fun88������’s AI copywriter channels this polished tone to describe

Here’s the product description: 

“Our Gigi plissé polkadot midi dress offers timeless elegance, perfect for special evenings. This black fit-and-flare dress, crafted from recycled materials, features a polkadot print, plissé pleats, and frill trims, culminating in a sophisticated V-neck and full length sleeves. Pair it with strappy heels and a stylish clutch bag for a complete ensemble.”

The Fun88������ AI uses some really evocative adjectives to channel LK Bennett’s refined brand voice: “t������������”, ‼�����ڱ𳦳�”, “s�DZ�󾱲��پ������ٱ��” and “s�ٲ��������” all help customers associate the product with a classy, luxurious sophistication. At the same time, the copy doesn’t go into more detail than necessary, keeping the description scannable and direct. 

Playful tone

On the flipside, – again generated by Fun88������’s AI copywriter – takes a vastly different approach. 

Here’s the product description: 

“Meet Clove, the sweet teddy bear who’s making sustainability snuggly! This beautiful, sustainably made 13” bear has ultra-soft beige plush, a charming cream-colored bowtie and matching paw pads, and a modern design that seamlessly complements nursery décor. Clove is crafted from recycled materials, from the packaging to the stuffing inside. Even the shipping bag is sourced from recycled materials! 

Baby GUND is proud to introduce our first line of sustainably soft friends, sourced from 100% recycled materials! Each friend is crafted with luxe, ultra-soft recycled plush, fiber fill, thread, and pre-consumer recycled beads. Only recycled packaging and labels were used. Each plush pal is also adorned with super-cute, baby-safe accessories, and all complement gender-neutral nurseries effortlessly, making this collection perfect as décor and gifts for new parents. It’s our gift to future generations of cuddlers.”

As you can see, Fun88������’s AI copywriter has embraced GUND’s soft and playful tone of voice to produce cute, light-hearted copy, replete with excited exclamations and alliteration that rolls off your tongue (“sustainably snuggly”, “charming cream-colored”). The AI copy mirrors the warmth and nostalgia that parents associate with Baby GUND but also weaves in the brand’s commitment to sustainability in a way that feels natural, resonating with environmentally-conscious parents. 

4. Educate your audience – where appropriate!

Your eCommerce copywriting should empower your customers to understand what they’re purchasing. That’s pretty much a given, right? 

There’s a fine balance to maintain here, though – because not all products or brands will require the same level of detail. If your audience is primarily made up of subject matter experts, too much entry-level information could feel patronising and alienate them. Conversely, consumers looking to purchase everyday items like eggs or toilet paper might not care so much about long, informative descriptions: they just want to buy some eggs, no frills attached. We’ll go into more detail about these scenarios in the next section. 

However, if you’re selling products that don’t fall into either of those two categories, detailed, educational copy can genuinely be a game-changer. If you’ve got a USP that really makes your products stand out, make sure your customer knows exactly what makes your brand so special. 

Similarly, when selling to an entry-level audience, teaching your customer how to use your product will give them confidence in their purchase – and trust in your brand going forwards. It’s your job as a copywriter to make sure you hit the right level of detail for your customers. 

Let’s take a look at a great example of this with

Here’s the product description: 

“Instant radiance - achieved the good old-fashioned way. If you’re using a chemical exfoliant, try this cult self-preserving skin cleanser instead - we’ve packed it with a bounty of beautiful ingredients to get your skin barrier in peak condition and removed the artificial preservatives into the bargain.

Ideal for complexions that feel shiny or dull, a blend of sea salt provides medium to strong buffing action to stimulate skin cell turnover, and deeply cleanse away dirt and pollution. As you scrub, deeply softening mango butter, coconut oil, glycerine and silken tofu leave your skin rejuvenated, glowy and smooth as silk. Softening and brightening, this self-preserving and alcohol-free version of our bestselling Ocean Salt has a slightly richer consistency than the original and still works wonders all over.

Leaving the world Lusher than we found it

Ocean Salt face scrub cleans up ecosystems as well as complexions! Our sea salt, harvested by hand and machine, helps birds find a place to rest, nest and feed. Sea birds love salt pans and our suppliers in Croatia, Spain, Turkey & Bulgaria make sure migrating birds have a safe and friendly place to stop over.

How to use:

Using a physical exfoliator allows you to tailor the intensity of your scrub so that it suits your skin perfectly and you don’t go too far. Apply generously to damp skin using a circular motion, rinse away and follow up with a good moisturiser.”

Yep, I definitely learnt something from that description. 

Lush is a brand that knows their audience inside-out – and that audience is environmentally conscious. While your average non-marine-biologist can’t be expected to know much about seabird nesting, Lush’s customers would probably be interested to know that their purchase is contributing to healthier ecosystems. Calling that out in the product description builds trust in Lush and its core brand values. By educating their customers, they’re proving that they care about the exact same things. 

And Lush don’t stop there, either. The “How to use” section is another goodie, demonstrating the brand’s commitment to authenticity and transparency. Including this informational piece not only keeps Lush’s products super accessible, growing their customers’ confidence, but also subtly nudges their audience away from competitors’ chemical exfoliants.

5. But don’t teach your grandmother to suck eggs

…Like I mentioned, some audiences don’t need as much educating. Customers shopping for tech or hardware tend to be great candidates for neat, precise copy with minimum waffle. 

Say you’re looking for something particularly technical, like a new hydraulic bottle jack. (What’s that? A hydraulic bottle jack is a heavy-duty lifting tool used to raise vehicles, machinery, or other heavy objects.) 

You’ve got a list of specs your purchase should meet, and you want to compare products from a range of brands to make sure you get the right tool to fit your needs. 

For this kind of product, sensory, flowery language is typically a no-go: your customer just wants you to get to the point! That’s why in this case, it’s best practice to keep your copy accurate and specific, with clear lists of features and use cases or applications. 

This copy for Princess Auto was generated by Fun88������’s AI copywriter to meet that very brief. And surprise, surprise, it’s

Here’s the description: 

This 12 ton portable hydraulic bottle jack combines low-profile design with steel and cast-iron construction. The electrostatically painted finish and automatic oil bypass system provide dependable operation for demanding automotive lifting tasks.

Features

Electrostatic Paint Finish: Ensures corrosion resistance and longevity

Two-Piece Handle Design: Enables transport and compact storage

Automatic Oil Bypass System: Prevents over-pressurization for improved safety

Low-Profile Design: Allows access to vehicles with minimal ground clearance

Steel and Cast-Iron Construction: Provides structural strength for high-capacity loads

Applications

Low-Profile Vehicles: Supports lifting of cars with minimal ground clearance

Industrial Equipment: Suitable for farm machinery and industrial equipment

Commercial Trucks: Assists with maintenance of large commercial vehicles

Agricultural Machinery: Enables servicing of farm vehicles and equipment

As you can see, this description’s factual, highly-relevant bullets give the bottle jack tool the best chance to shine. Fun88������’s AI copywriter has made every word count: there’s no unnecessary fluff in this description, but it still hits all the relevant SEO keywords. There’s no risk of alienating the highly technical target audience with over-simplified educational information either – so Princess Auto’s customers can have confidence that this bottle jack is designed with their individual, practical needs in mind. 

6. Keep it scannable 

We’re all busy, busy people! And that includes your customers. 

While , that doesn’t mean all those customers will read every single line. Pay attention to how you structure your product description and make it as easy as possible for your customers to digest all the important info. 

To illustrate what I mean, here’s another example product description generated by Fun88������ AI. This time, we’re looking at

Here’s the product description: 

Would you like to wake up to a brighter, more youthful complexion with this high-performing treatment that assists in your skin goals? Yes, please!

• Brighter, more even complexion

• Reduction in fine lines and wrinkles

• Improves cellular skin turnover

Why You'll Love It

Get ready to dazzle with the Diamond Cellular Night Restorative Treatment cream! This high-performing night treatment is your secret weapon for a radiant and youthful complexion. Formulated with the finest ingredients like Cellular Sal Acid and shea butter, it works wonders in improving skin cell turnover and deeply nourishing your skin. The result? A younger-looking, luminous glow that will have you looking and feeling your absolute best.

How It Works

The Diamond Cellular Night Restorative Treatment is a powerhouse in overnight skincare. Cellular Sal Acid boosts your skin's natural cell turnover, while shea butter provides intense nourishment. This treatment is infused with diamond powder to brighten your complexion, reduce the appearance of fine lines and wrinkles, and lift and redefine facial contours. Wake up every morning to refreshed, rejuvenated, and visibly younger skin.

Product Features

• Contains Cellular Sal Acid to boost skin cell turnover and renewal

• Enriched with shea butter for deep nourishment

• Infused with diamond powder to brighten your complexion

• Reduces the appearance of fine lines and wrinkles

• Helps lift and redefine facial contours

• Suitable for all skin types

• Supports collagen production for firmer skin

• Gives a radiant, glass-like finish

• Ideal for overnight repair

While this product description is on the longer side, coming in at just over 230 words, every word hits home. The bullet points and bolded headings make this copy scannable and easy-to-read, helping shoppers get to what they want to know, fast. Fun88������’s AI copywriter pulls off this skim-friendly structure without compromising on content, either: the product description is firmly aligned to Oriflame’s distinct, brand-level tone of voice. “Power words” that are emotionally-charged, persuasive and drive excitement are sprinkled throughout the copy – including “radiant”, “r����ܱ���Բ��ٱ��” and “intense nourishment”. 

And if you’re still unsure how to write a scannable product description, these quick tips might help (I’ve kept them scannable in their own right!):

• Clear section headings 

• Front-load the most important information first – shoppers won’t always scroll

• Avoid long, intimidating paragraphs

• Bulletpoint key features and benefits 

• Sprinkle in “power words” that grab attention

• Add an FAQs section to answer common questions

• Include a comparison table with key specs if relevant

7. Address common search queries

Last but not least, let’s talk about SEO – more specifically, let’s talk about keywords. 

Here’s a quick overview before we dive deeper: 

Short-tail keywords are broad search terms that typically consist of one to three words (e.g., "AI copywriting"). They have high search volume, high competition, and less specific intent.

Long-tail keywords are more specific and usually longer phrases (e.g., "AI-generated product descriptions for ecommerce") with lower search volume but higher conversion potential because they match more precise user intent.

For SEO, long-tail keywords are valuable for attracting targeted traffic, whereas short-tail keywords help with brand visibility.

Great ecommerce copy should include a combination of relevant long-tail and short-tail keywords within the product description, but long-tail keywords typically take priority. This is because users searching for long-tail keywords (e.g., "black leather hiking boots for men waterproof") generally have more intent to purchase. In contrast, short-tail keywords are often better suited to titles, meta descriptions and product categories, as they’re broader and less targeted towards search queries from high-intent customers. 

Take a look at for a brilliant example of a product description that addresses common search queries:

Here’s the product description: 

• Collectible bistro model – Immerse yourself in the charm of French café culture with the LEGO Icons French Café building set for adults

• In the box – This home office decor kit includes elements to build a classic French bistro with a facade, hanging flowerpots and ornate seating

• A detailed model building set for adults – Open the double doors to reveal a small seating area with regal wallpaper and dark-wood furnishings

• Bookshelf decor – Make a DIY desk decor for the home or office with a detailed model kit featuring a slim profile and flat back for shelf display

• Gifts for coffee lovers – This LEGO set for adults makes a great anniversary gift for men and women, for fans of LEGO model kits, food and travel

• 3D building instructions – Build like never before with the LEGO Builder app where you can save sets, track progress, zoom in and rotate models in 3D

• Welcome to the zone – Discover a space for relaxation with the inspiring range of creative DIY building sets (sold separately) designed specifically for adults

As you can see, Lego’s product description gets high marks for keyword optimisation, without the description feeling bloated and full of unnecessary filler.
The copy does a great job of answering the questions “who is this for?” and “how can it be used?” by emphasising the set’s varied appeal to hobbyists ("detailed model building set for adults", "bookshelf decor"), travellers ("French café culture", "food and travel") and gift buyers ("anniversary gift for men and women", "gifts for coffee lovers"). Lego are casting their net wide, ensuring they maintain their appeal to the diverse variety of customers within their broad audience. 

And that’s a wrap! Hopefully, with this advice in mind, writing the best-in-class product copy of your dreams feels more achievable than it did 10 minutes ago. And if you’d like to learn more about Fun88������’s AI copywriter and SEO expert for eCommerce,

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Are poor product descriptions holding back your Google Shopping campaigns? 

If your descriptions are too vague, you’ll lose clicks. If they’re too bloated, you’ll get cut off mid-sentence. Worse still, if your Google Shopping description doesn’t align with your eCommerce site’s product detail page (PDP), you risk confusing customers, losing trust, and tanking your conversion rates.

So, what’s the right approach? How should you tailor your product descriptions for Google Shopping? How do you balance brand consistency with platform-specific optimisation? 

This guide has the answers. Packed with practical, no-nonsense best practices, we’ll walk you through how to optimise your Google Shopping feed for maximum visibility, better click-through rates, and more sales. 

Google Shopping product descriptions should match your PDPs 

First thing’s first, it’s important to prioritise a high-level of consistency between your Google Shopping descriptions and your PDPs. This is because…

1. A consistent description helps build trust with customers. If potential shoppers see one description on Google Shopping and another on your website, it might cause confusion or mistrust.

2. Matching descriptions can improve your SEO and search engine ranking. It’s always a good thing to avoid conflicting information.

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Google Shopping descriptions shouldn’t be exact copies of your PDPs 

At the same time, your Google Shopping descriptions shouldn’t be word-for-word replicas of your website PDPs. When creating your Google Shopping descriptions, keep in mind…

1. Platform-Specific Optimisation:

   Google Shopping descriptions should focus on concise, keyword-rich text designed to grab attention and improve CTR (Click-Through Rate). These descriptions might be shorter than your product page description and include top keywords upfront.

   Product Detail Page descriptions can be longer and more detailed, focusing on storytelling, additional benefits, and features that guide the customer to purchase.

2. Character Limits:

   Google Shopping has specific character limits for product titles and descriptions, so you may need to tailor your content to fit within these constraints.

   Google Shopping titles can technically be up to 150 characters, but because only 70 characters are typically displayed on Shopping ads and free product listings,

   When it comes to descriptions, Google Shopping imposes a limit of a maximum of 5000 characters. However, again because Google only displays a limited number of characters for product descriptions in Shopping ads and free listings, . List the most important details, such as size, material, intended age range or special features in the first 160–500 characters.

   No such hard constraints exist for Product Detail Pages on your website. 

3. Focus on Performance:

   Google Shopping is more about driving clicks, so descriptions might lean more toward "value-first" messaging rather than extensive product detail.

4. Policies and Penalties:

   Keep in mind to ensure compliance. 

   For example: 

   It's generally not recommended to include symbols such as ® (Registered Trademark) and ™ (Trademark) in product descriptions for a Google Shopping feed. This is because, while Google does not explicitly prohibit the use of these symbols, they can cause issues with product approval and ad performance.

• Overuse of special characters, including trademark symbols, can sometimes trigger disapproval for using "unnecessary characters" in Google Shopping Ads.

• Some shopping platforms strip out special characters or encode them incorrectly, leading to formatting errors in your feed.

• They take up valuable space in product titles and descriptions, which could be better used for keywords that enhance visibility.

• Symbols like ® and ™ don’t add SEO value and may not be meaningful to shoppers.

• A cleaner title without these symbols is more user-friendly.

  You also shouldn’t use capital letters for emphasis within your description, because capitalised text is common in spam and untrustworthy ads. However, you should still use capitalisation where it's appropriate, including for abbreviations, phone numbers, countries and currency. For example, 'ADHD', 'UNICEF', '1-555-CALL-NOW', 'UK' and 'USD', should all be capitalised. 

In summary… 

• Use the same core information to ensure consistency but tailor for the platform.

• Emphasise key features and benefits in the first 500 characters for Google Shopping descriptions.

• Ensure both descriptions align with your brand tone and message.

• Always check Google Shopping’s Ads policies to ensure compliance.

For effective optimisation of your Google Shopping product descriptions, you’ll need to find a balance between mirroring the content of your on-site PDPs and tailoring content to the platform’s specific requirements. Clear, concise, and well-structured descriptions improve both visibility and click-through rates, helping customers find the information they need quickly.

By prioritising key details in the first 500 characters, avoiding unnecessary symbols, and aligning with Google Shopping’s feed policies, you can create product listings that perform effectively without compromising brand integrity. Keeping these best practices in mind will help you make the most of Google Shopping as a valuable sales channel.

Good luck! 

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Savant London wrapped up last week with lots of insightful keynotes, productive meetings, and some seriously spicy turmeric shots. In case you missed the event or didn’t hear all the talks you planned to, we’ve done the decent thing and recapped all the key takeaways here. 

Read on to find out why… 

1. Personalisation is important – but it isn’t always what you think

2. Customer expectations for privacy differ depending on the market – here’s how to get it right

3. It’s crucial to make sure your business is on the same page

4. Generative AI is the future, and it’s happening now

5. Unlocking your customers’ lifetime value can lead to huge wins

What is Savant London? 

Savant London is a calendar must for anyone working in eCommerce. 2025’s event brought together over 250 senior leaders in eCommerce, marketing, digital, and customer experience from the UK's most dynamic brands, retailers, and manufacturers. 

Personalisation is important – but it isn’t always what you think

Personalisation doesn’t just mean tailored recommendations for repeat or first-time customers. Instead, try going back to basics and start with crafting your brand’s narrative and content strategy. Think about what will resonate with your customers at different stages of their buyer journey, and make content that you know they’ll want to consume. This is a key aspect of personalisation that will really help your brand stand out. 

For instance, sharing your brand’s or founder’s story is a great touchpoint for customers at the Top and Middle of Funnel, in the “awareness” or “consideration” stages of the buyer journey. A key cornerstone of ’s personalisation strategy is posting make-up tips and tutorials on YouTube for their older audience of post-menopausal women, whose needs differ from the younger demographic that most cosmetic products market to. This empathetic personalisation strategy shows customers that they’re truly understood, nurturing brand loyalty by predicting the emotions around, questions about, and situations in which customers will actually use the brand’s products. 

Customer expectations for privacy differ depending on the market – here’s how to get it right

While privacy legislation varies by region, beyond that, it’s also important to pay attention to customer expectations in order to avoid alienating potential shoppers. Whilst in the US, a customer might receive 4 emails a week without batting an eyelid, sending 1 email per week in the EU could risk an onslaught of unsubscribes. And when it comes to emerging markets like Brazil, prevailing attitudes there are ahead of the curve when it comes to data privacy. Creating a thoughtful communications strategy that tailors to customer expectations by region is a must in order to build a strong relationship of trust with potential buyers and ensure the right message hits at the right time.

It’s crucial to make sure your business is integrated

Do Marketing and Sales use the same words to describe your products, campaigns and metrics? Does Operations use the same vocabulary as your call centres? It’s best practice to develop a simple, easy-to-understand internal language that keeps your whole company on the same page. Developing a centralised dashboard that is easily understood by each user will do wonders to reduce internal friction, ensuring a better handover and a more holistic understanding of your customers. Push for simplicity at the heart of your organisation – and at the end of the day, take everything back to the same question: “Does this action help my customer?” 

Generative AI is the future, and it’s happening now

GenAI was the word on everyone’s lips at Savant 2025, with huge praise for its cost-saving potential. Claire Hennah, Non Executive Director at , summed it up in a line: “With Generative AI, we can create much more than we have ever been able to, and at a cheaper cost.” Similarly, ’s Head of Ecommerce, Michael Manton, uses Fun88������’s AI copywriter to free up bandwidth for his team, creating valuable time to focus on all other aspects of improving CX. Not only does Hornby use Fun88������’s AI to generate huge volumes of content across multiple brands and 1,000s of SKUs, the tool also functions across multiple markets and languages, surfacing key insights about content performance via its clear prioritatisation dashboard. 

Unlocking your customers’ lifetime value can lead to huge wins

Customer lifespan measures the time between a customer's first and last purchase, and typically sits around 1-3 years. For , however, customer life span is significantly longer, with a key segment of customers purchasing from the gift company on a 5 year cycle. Virgin cited their innovative product and CX as the main reason for this impressive lifetime value, but also highlighted that they ran dedicated brand and awareness campaigns to continually bring back long-term customers. When a customer shares negative feedback, rather than labelling their churn as inevitable, Virgin aims to tackle such friction points head on and recapture these customers with the right message at the right time. AI automations have been particularly helpful for creating this personalised comms strategy. 

Like always, Savant 2025 was a fantastic opportunity to meet with leaders from across the retail landscape and explore the future of eCommerce. If you missed the chance to catch up and learn how Fun88������’s AI copywriter and SEO expert can save your eCommerce business 1,000s of hours in time,

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For artificial intelligence, innovation never stands still. Among the latest trends making waves is agentic AI - a transformative approach that promises to redefine how intelligent systems operate, interact, and ultimately drive business growth. As the CTO of Fun88������, I’m excited to delve into what agentic AI is, how it distinguishes itself from other AI paradigms, its benefits, the challenges it poses, and what it could mean for the future of eCommerce

What Is Agentic AI?

Agentic AI refers to artificial intelligence systems designed with agency, meaning they can operate independently to make decisions, learn from their environment, and act to achieve designated goals. Unlike traditional AI systems that might rely on pre-programmed rules or require direct human intervention at every step, agentic AI possesses a level of autonomy. These agents are not only reactive but also proactive - able to anticipate needs, explore new strategies, and adapt dynamically to changing conditions.

In essence, agentic AI functions similarly to human agents in that it:

• Observes: Continuously gathers data from its environment.

• Decides: Evaluates the data against its objectives.

• Acts: Executes decisions to further its goals, sometimes even discovering new goals along the way.

How Does It Differ From Other Types of AI?

While the term "agent" might evoke images of traditional software bots, agentic AI stands apart in several critical ways:

1. Autonomy Over Automation:
   Traditional automated systems follow a fixed set of instructions. In contrast, agentic AI can decide which actions to take without explicit instructions for every scenario. This autonomy allows it to handle novel situations effectively.

2. Goal-Oriented Behavior:
   Rather than executing tasks in a linear, predetermined manner, agentic AI systems are designed with overarching goals. They continuously evaluate their environment and adjust their strategies to maximize goal attainment, much like an entrepreneur navigating market challenges.

3. Learning and Adaptation:
   While many AI systems are capable of machine learning, agentic AI goes a step further by integrating continuous learning with decision-making. It can refine its actions based on real-time feedback, making it more resilient and effective in dynamic settings.

4. Interactivity:
   Unlike static systems that passively respond to inputs, agentic AI interacts with its environment, which includes other systems, users, and external data sources. This interactivity makes it a potent tool for managing complex ecosystems like eCommerce platforms.

Benefits of Agentic AI in eCommerce

Agentic AI holds significant promise for the eCommerce sector by offering several key advantages:

1. Enhanced Personalization:
   Agentic AI systems can analyze customer behaviors in real time and adjust recommendations, promotions, and content dynamically. This hyper-personalized experience increases customer satisfaction and drives conversion rates.

2. Operational Efficiency:
   By autonomously managing inventory, pricing strategies, and supply chain logistics, agentic AI can optimize operations, reduce costs, and minimize human error. This efficiency translates to faster delivery times and a better overall customer experience.

3. Dynamic Market Adaptation:
   In the volatile landscape of eCommerce, market trends shift rapidly. Agentic AI's ability to learn and adapt on the fly means businesses can stay ahead of trends, swiftly adjusting strategies to capture emerging opportunities.

4. Improved Decision Making:
   Agentic AI systems leverage vast amounts of data to inform decisions. Their capacity for independent analysis and action means they can propose or implement changes more rapidly than traditional decision-making frameworks, fostering a more agile business environment.

Challenges, Risks, and Ethical Considerations

With great power comes great responsibility. While the potential of agentic AI is vast, it is crucial to address the inherent challenges and ethical implications:

1. Accountability:
   When an AI system acts autonomously, attributing responsibility for its actions can be complex. Businesses must establish robust frameworks to monitor and audit the decisions made by agentic AI systems to ensure accountability.

2. Bias and Fairness:
   Like all AI systems, agentic AI is susceptible to biases embedded in the data it learns from. Rigorous testing and transparent methodologies are essential to prevent discriminatory practices, particularly in customer-facing applications.

3. Security Risks:
   Autonomous systems, if not properly secured, could be exploited by malicious actors. Ensuring that agentic AI systems have strong safeguards against hacking and data breaches is paramount.

4. Ethical Use:
   The ability for AI to make decisions independently raises ethical questions about transparency, consent, and the potential for unintended consequences. Establishing ethical guidelines and regulatory frameworks will be key in navigating these concerns.

The Future of Agentic AI in eCommerce: Transforming Copywriting and SEO

As agentic AI continues to evolve, its impact on copywriting and SEO within eCommerce is set to be revolutionary. The next generation of digital marketing will be defined by AI-powered content strategies that not only engage customers but also drive higher search engine rankings.

• Tailored Content Creation:
  Agentic AI systems will soon enable eCommerce platforms to generate personalized copy that speaks directly to individual customer segments. By analyzing consumer behavior and preferences in real time, these intelligent agents can craft unique product descriptions, blog posts, and ad copy that resonate with target audiences—boosting both engagement and conversion rates.

• Dynamic SEO Optimization:
  Traditional SEO strategies are often reactive and static. In contrast, agentic AI can continuously monitor search trends, keyword performance, and competitor tactics to adapt content strategies on the fly. This means that your eCommerce site can stay ahead of the curve with real-time adjustments, ensuring top rankings on search engine results pages (SERPs) and attracting consistent organic traffic.

• Enhanced Keyword Strategy:
  With the ability to process vast amounts of data, agentic AI can uncover emerging keywords and semantic search trends that traditional research might overlook. By integrating these insights into your content strategy, your eCommerce platform can target long-tail keywords and niche queries, providing a competitive edge in crowded markets.

• Automated A/B Testing and Content Refinement:
  Agentic AI can autonomously run A/B tests on various copy elements—from headlines to call-to-action buttons—determining which variations perform best. This continuous optimization process not only improves user engagement but also refines SEO strategies by ensuring that all content is aligned with the latest search engine algorithms.

• Real-Time Content Adaptation:
  Imagine an AI that can instantly tweak your product descriptions or landing page content based on shifts in user behavior or seasonal trends. This real-time adaptation ensures that your messaging remains relevant and persuasive, ultimately leading to better search visibility and higher conversion rates.

• Integrated Analytics for Strategic Insights:
  By merging copywriting and SEO data with customer behavior analytics, agentic AI provides a holistic view of your content’s performance. This integration empowers marketers to make data-driven decisions, fine-tune campaigns, and forecast future trends—all of which are critical for maintaining a competitive advantage in the fast-paced world of eCommerce.

Conclusion

Agentic AI represents a leap forward in how intelligent systems are designed and deployed. Its ability to operate autonomously, learn continuously, and adapt in real time makes it a powerful tool for addressing the complexities of modern eCommerce. However, with its benefits come significant challenges and ethical considerations that must be managed with care.

In summary, the future of agentic AI in eCommerce is poised to redefine copywriting and SEO. By delivering tailored, dynamic, and continuously optimized content, agentic AI will empower businesses to capture new markets, enhance user engagement, and drive sustainable growth in the digital marketplace. Embracing these advancements will not only elevate your brand’s online presence but also ensure that your eCommerce platform remains agile and competitive in an ever-evolving digital landscape.

By staying informed and proactively addressing the challenges, eCommerce businesses can harness the potential of agentic AI to not only meet but exceed customer expectations in an ever-evolving digital world.

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In case you’ve missed it, the is coming into effect on 28th June 2025. This new legislation will require businesses selling in the EU to meet up-to-date accessibility standards that cater to people with disabilities – or else risk legal consequences.

In other words, there’s never been a better time to prune your alt text and brush up on ARIA landmarks. Prioritising accessibility is vital for compliance – but more importantly, it also equips eCommerce businesses with the tools to broaden their brands’ reach and create a better experience for all their customers. 

Here’s what eCommerce managers and content creators need to know:

Accessibility Will Be Mandatory for EU Operations

The EAA sets clear expectations for eCommerce businesses. Websites, apps, and digital services must comply with – a broad accessibility standard that includes as a requirement for web content but also extends to other areas like assistive technology compatibility and document accessibility. There’s a requirement for features like alt text for images, clear navigation, proper heading structures, and sufficient colour contrast.

Failure to comply could lead to hefty fines and damage to brand reputation. But businesses that get it right won’t just avoid penalties. They’ll also unlock opportunities to attract and retain more customers, including the

A New Standard for User Experience

Accessibility improves usability for everyone, not just users with access needs. Clearer designs, better navigation, and more inclusive content will benefit every customer, including older shoppers and mobile-first users.

For content creators, this means prioritising easy-to-read language, descriptive alt text for visuals, and ensuring media has captions or transcripts. For eCommerce managers, it means working closely with developers to conduct accessibility audits and build compliance with the EAA into the design and development process.

Accessibility Is an Untapped Revenue Driver

By addressing accessibility barriers, businesses can tap into an often-overlooked market segment. For UK businesses alone, the estimated annual cost of inaccessible websites is a staggering . Making accessibility improvements is a smart, ethical business decision that can drive significant growth.

How to Get Ahead of the Curve

1. Conduct an Audit: Free tools like or can help spot-check individual pages, but for a more comprehensive approach, consider an Fun88������ sitewide accessibility audit to identify and prioritise fixes at scale.

2. Prioritise Fixes: Address key areas like navigation, checkout flows, and product descriptions. One common issue is missing or unclear alt text—Fun88������ can generate descriptive, product-context-aware alt tags, ensuring every image is accessible and SEO-friendly.

3. Upskill Teams: Train content creators, designers, and developers on accessibility best practices, so compliance becomes second nature rather than an afterthought.

4. Embed Accessibility in Your Workflow: Make compliance a default part of every design, content, and technical decision, setting your site up for long-term success.

By taking these steps now, businesses can stay ahead of upcoming regulations, improve user experience, and tap into an underserved customer base. Accessibility isn’t just about compliance—it’s a strategic advantage.

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Unlock more conversions this Valentine’s Day with these proven strategies for eCommerce.

Alongside Christmas, Boxing Day and Black Friday, Valentine’s Day is one of the retail calendar’s most important dates. , with US consumer spending hitting . More shoppers buy their Valentine’s gifts online than anywhere else – so make sure to prepare your eCommerce site to take full advantage of February 14th. 

Read on for 4 must-know strategy ideas to maximise traffic and sales this Valentine’s Day. 

The origin of Valentine’s Day

Nowadays, we recognise Valentine’s Day as the celebration of all things romantic. But how did it all start? Valentine’s Day actually dates back to 8th century Europe, where it originated as a Christian feast day in honour of a martyr called Valentine. As courtly love came into vogue in the 14th and 15th centuries, the day gradually became associated with romance. By the 18th century in England, the holiday already looked quite similar to what we associate with Valentine’s today: couples exchanged flowers, sweets and chocolates, as well as sending each other handmade cards. Today, Valentine’s Day is celebrated by billions of people worldwide. 

Who are the Valentine’s Day shoppers? 

, with the average UK male spending €116 on gifts in 2021. In comparison, the average female spent roughly 1/3 less, at €76. In the US, the biggest spenders are aged 35-44; , which is approximately $142.91 more than the wider average. However, other groups aren’t far behind when it comes to romantic celebrations – with , That’s not to mention Galentines, buying presents for pets or family, or the 36% of UK adults who think …

As Valentine’s Day continues to grow in significance, especially in the eCommerce space, it’s clear that this is a key opportunity for retailers to maximise both traffic and sales. With such a large portion of the population celebrating, and significant spending expected from key demographics, now is the time to refine your strategies and ensure your online store stands out.

So, without further ado – here are 4 tried-and-tested tips to help you unlock more conversions this February 14th. 

1. Stay on trend with seasonal and romantic messaging

Valentine’s Day is all about emotions, so incorporating love, connection, and the spirit of romance into your product descriptions will help your products resonate with shoppers and capture the essence of the season.

Product descriptions optimised with holiday-related keywords will also improve your products’ search rankings, ensuring that they’re seen by as many shoppers as possible. 

How to implement:

• Use evocative, sentimental phrases like “Fall in love all over again”.

• Integrate holiday-specific keywords into your product descriptions, focusing on the romantic or passionate themes associated with Valentine's Day. are useful aides here – or learn how you can automate keyword research and seasonal copy generation with Fun88������ Boost. 

• Highlight how and why the product is ideal as a Valentine’s Day gift.

Example:

Before: “A beautiful sterling silver bracelet.”

After: “A delicate sterling silver bracelet, the perfect Valentine’s Day gift to show her how much she means to you.”

2. Personalise product recommendations

Personalised suggestions can help supercharge your Valentine's Day sales. Use customer browsing habits or previous purchases to recommend thoughtful gifts.

How to implement:

• Pin a “Valentine’s Day Gift Guide” to your homepage or blog.

• Feature personalised gift suggestions based on customers’ preferences or past purchases.

• Offer a quiz to help customers choose the perfect gift (e.g., "Find your Valentine’s Day gift in 3 easy questions!").

Example: A customer who previously bought jewellery might be shown a curated collection of luxury necklaces or rings for Valentine’s Day

3. Promote limited-edition or seasonal products and deals

Offering exclusive, limited-time products or deals makes customers feel special and encourages a sense of urgency. Be careful to get your offers live in time to coincide with the holiday traffic:  , whilst 11% make Valentine’s Day purchases at least a month early.

How to implement:

• Release a collection of Valentine’s Day-themed items (e.g. heart-shaped jewellery, custom cards, or limited-edition packaging).

• Release special offers or promotions for Valentine’s Day – this could include free shipping, flash sales, or small Valentine’s gifts with every purchase. 

• Bundle products as a gift set around a Valentine’s theme: items might include chocolates, flowers, wine, jewellery, and candles. 

• Add a holiday-themed header banner:  “Shop the perfect Valentine’s gift today – sale ends Feb 13th”. 

• Add a “Valentine’s Day” shop category for easy navigation.

Example 1: A cosmetics brand could launch a special edition Valentine’s gift wrap as an optional add on to every purchase. 

Example 2: A clothing brand could launch a special offer: “Get 14% off your Valentine’s Day order with code LOVE14.”

4. Use long-tail keywords for specific Valentine's Day searches

Long-tail keywords (longer, more specific search terms) capture more targeted traffic, ensuring that shoppers looking for specific Valentine’s Day gift ideas can easily find what they’re looking for. 

How to implement:

• Short, single-word keywords like “gift”, “Valentine’s” or “romantic” will face lots of competition, making it hard for your products to rank in the search engine results page.

• Instead, target long-tail keywords related to Valentine's Day gifts for specific people, like “Valentine’s Day gifts for boyfriend” or “best gifts for wife on Valentine’s Day.”

• Use a variety of synonyms and word combinations to match how customers might search for specific items.

Examples:

• “Unique Valentine’s Day gifts for boyfriend”

• “Luxury Valentine’s Day gifts for wife under $100”

Valentine’s Day is a major opportunity to tap into your customers’ emotions and drive meaningful engagement with your products. By aligning your strategies with the spirit of the season — whether through evocative product descriptions, targeted keywords, or exclusive holiday offers — there’s a wealth of potential to create a memorable shopping experience that genuinely drives purchases. As the competition heats up, staying ahead with thoughtful planning and creative execution will ensure your eCommerce store stays top of the search engine results page for Valentine’s Day shoppers.

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2025 is set to be a seismic year for eCommerce – there’s a lot of buzz around technical innovation, the impact of Gen Z, and everything in between. 2024 already ushered in some revolutionary shifts: Generative AI – and ChatGPT in particular – became a bona fide household name, whilst social commerce accelerated to new heights. , and average consumer screen time is predicted to only continue growing this year. 

But in this wild, rapidly transforming digital world, which trends matter most? To help you pinpoint where to focus, here are 5 key predictions for eCommerce in 2025 – number 5 might surprise you.  

Prediction 1: Generative AI will be an essential part of the eCommerce toolkit.

2024 was a big year for GenAI – and in 2025, its meteoric growth shows no signs of faltering. AI is already playing a huge role in personalising the shopping experience, with to deliver more tailored experiences for their customers. In 2025, GenAI will take things one step further: it’s predicted that . And with new research from McKinsey demonstrating that , GenAI is increasingly an easy decision for eCommerce brands looking to stay ahead. 

Brands that adopt and invest in this technology will have the tools to enhance the customer journey, drive traffic and revenue, and unlock new opportunities for growth.

Prediction 2:  Trust will be a non-negotiable.

It’s a hyper-personalised world out there, and consumers are becoming increasingly wary of how their data is being used by brands. , whilst . at all. 

Meanwhile, regulatory bodies are actively investigating and penalising companies that violate data privacy laws – , claiming the firms were unlawfully sending European Union user data to China.

Safeguarding and signposting trust will be of vital importance for winning shoppers back to your eCommerce site, time and time again. , showcasing the significant financial opportunity for businesses that prioritise trust.

Prediction 3: Everyone will be talking about agentic AI.

Agentic AI – that is, AI agents capable of independently executing customer or business requests – are expected to see significant growth in popularity and adoption in 2025. Unlike traditional AI tools that require human input to complete tasks, agentic AI takes things further by independently carrying out complex processes without the need for constant human oversight. In short, agentic AI could be a genuine game-changer when it comes to maximising eCommerce efficiency and growth.

Although Agentic AI is still new on the scene, we’re already seeing some major early adopters. , a CX team of independent AI agents, in September 2024, and . It seems certain that 2025 will see agentic technology significantly develop, with the potential for huge, global adoption across the eCommerce landscape. 

Prediction 4: Gen Z and Millennials will be at the heart of eCommerce strategy. 

It’s probably no surprise, but winning over Gen Z and Millennials is anticipated to play a leading role in eCommerce strategy for 2025. Predictions suggest that , with . These generations are the internet’s digital natives – and consumer purchasing behaviours and brand expectations are already being fundamentally reshaped by where they hang out and what they care about.

They’re known for social media savviness for good reason. – and in the same study, over a fifth (22%) reported spending at least 7 hours or more on social media every day. With this in mind, user-generated content and influencer marketing are predicted to be key strategy points for eCommerce this year, as younger consumers increasingly tend towards trusting community voices over brands. – and it’s clear why

Brands that incorporate authenticity and social media into their strategy will be best positioned to win the loyalty of Gen Z and Millennial shoppers this year.

 Prediction 5: Accessibility will become an urgent priority. 

In 2025, accessibility will be an urgent necessity. From 28th June, new requirements will apply across the European Union to meet accessibility needs for all people with disabilities. – or risk facing legal consequences. 

As things stand, As 2025 progresses, companies that prioritise accessibility will not only comply with new regulations but also stand to unlock significant untapped revenue by ensuring their sites are inclusive and user-friendly for all customers.

Looking ahead into the next year, generative AI, agentic AI, trust, and accessibility will be the defining pillars of success for ambitious businesses looking to outpace the competition. Gen Z and Millennials will be important audiences to win over – whether by emphasising authenticity or intensifying focus on social commerce. By embracing these trends, eCommerce professionals can position themselves for growth, enhanced customer retention, and greater innovation in the years ahead.

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ChatGPT is a game-changer in daily life – brilliant for everything from summarising texts to brainstorming in a hurry. But if you’re an ambitious eCommerce team looking for a specialist product content generation solution, you may find that ChatGPT falls short in its capabilities. 

Although ChatGPT is a great starting point for building product descriptions, it can take hours of manual refining and editing to bring that copy up to standard across the board. 

But what alternative product content tools are out there?

In this guide, we’ll compare ChatGPT with Fun88������ Boost, an AI tool specifically designed to deliver measurable eCommerce results. Boost’s features include generating and optimising your on-page copy – including product descriptions, alt text, titles and specifications – as well as providing actionable competitor comparisons, baked-in SEO, and wider analysis. 

We’ll consider how ChatGPT and Boost measure up against each other in terms of quality, scalability, configurability, and overall time saved.

By the end of this guide, you’ll be empowered to make an informed decision about which AI tool is better for your eCommerce team. 

How to leverage AI to supercharge eCommerce Product Content: Fun88������ Boost vs ChatGPT 

These days, ChatGPT seems to be everywhere: it suggests last-minute recipes, creates first drafts in seconds, and even helps your kids with their homework. It’s an AI jack-of-all-trades. 

But world-class Product Detail Pages aren’t one-size-fits-all. 

Whilst ChatGPT is a generic AI that’s great at tidying up initial ideas, it isn’t trained or designed for eCommerce optimisation at scale. 

To maximise the value you get from an AI product content tool, you could consider: 

1. The tool’s configurability – its content should match your brand’s formatting, tone of voice, and other important guidelines 

2. How much you trust the reliability and quality of the generated content

3. How the tool performs at scale

4. Whether it automates SEO and keyword optimisation, including analysis of high performing competitors 

5. The amount of time invested – including set-up and integration, plus manual revision of any AI-generated material

We’ll use these five indicators to compare the respective value that ChatGPT and Boost can offer your eCommerce team. 

If you’re already familiar with ChatGPT and want to learn more about Boost via a call, you can For an in-depth comparative breakdown, read on! 

What is Fun88������ Boost?

Fun88������ Boost is the best-in-class AI tool we’ll be comparing to ChatGPT in this guide. 

Boost is a content scoring and generation platform that optimises product detail and category pages to drive traffic uplift. Unlike ChatGPT, Boost was created specifically for eCommerce and travel retailers. This means it’s been trained on millions of eCommerce PDPs, and is capable of highly tailored, bespoke copy that drives conversions. 

When you log into Boost, the first thing you’ll see is this dashboard: 

At a glance, you see scores for your site’s content, accessibility, and technical performance.

These scores are calculated based on the number of errors and opportunities the Boost AI detects across your site’s Product Detail Pages. 

You can also view how your PDPs rank compared to your competitors’ – and why.  

Scrolling down the page, you can filter your PDPs by category. You’re able to input different guardrails and guidelines for each of these categories, so that Boost produces custom content for each specific set of requirements. 

Clicking through to the Beauty category, Boost compares your content score to the score of your highest ranking competitor. In the above screengrab, the example company scores highest on title and specs, but significantly lower than its competitor in terms of description quality. 

The amber opportunity score reveals that there are 2,713 areas where the Beauty category’s content could be optimised for better conversion or discoverability. 

Let’s use Boost to take these opportunities on board. 

Clicking through to a specific PDP, we can see that The Ordinary Azelaic Acid Suspension has an overall content score of 40, with 2 errors and 18 opportunities. 

Boost’s AI content generator optimises the product’s title by increasing the number of keywords and overall word count. This more than doubles the potential search volume of the PDP from 14,112 up to 36,387. 

Alongside the title, Boost also generates SEO-optimised copy for your description, specs, and any alt text.

So, how does Boost compare with ChatGPT? 

To recap, we’re considering the two tools in terms of their configurability, quality, scalability, SEO capabilities, and the overall time you’ll save. 

Configurability: ChatGPT vs Boost

ChatGPT: Whilst ChatGPT is first and foremost a generic AI chatbot, it can still be configured to meet specific eCommerce brand requirements – to a limited extent. The more rules or PDPs that ChatGPT is asked to generate, the less consistent it becomes. 

Generating eCommerce content with ChatGPT generally requires significant time investment from a human content editor, who manually alters each description to ensure accuracy. At scale, this process becomes a huge time-sink. 

It’s also common for ChatGPT to “hallucinate” – that is, produce false or misleading information – if a user tries to stack too many requirements in one prompt.

Boost: Boost automatically ensures all tone-of-voice, brand guidelines, keyword and formatting requirements are reliably adhered to – nothing is too complex. Its configurability makes it ideal for teams managing diverse product ranges.

Whilst giving ChatGPT too many requirements can lead to hallucinations, Boost’s proprietary chain-of-thought approach ensures that client requirements are atomised and fed into Boost step-by-step. This ensures that Boost reliably meets complex and varied copy requirements, with no additional time invested by the user – and no unexpected additions or inaccuracies. Every piece of copy produced by Boost is unique. 

ChatGPT does not take this methodical approach, and so struggles to handle multiple rules or requirements. 

Winner: Boost 

Reliability and quality: ChatGPT vs Boost  

ChatGPT: Whilst ChatGPT is brilliant as a brainstorming tool, it isn’t built to produce world-class PDPs without significant human input. An eCommerce content specialist must manually edit and polish ChatGPT’s copy. 

As well as this, ChatGPT sometimes introduces inaccuracies into product descriptions, or ignores important aspects of brand identity. This is especially true if it’s asked to stick to several rules at once, with different rules for multiple complex categories. Its data may also be out-of-date. 

The more PDPs ChatGPT generates, the more it tends towards repetition. 

Boost: Boost’s copy generation has been fine-tuned on millions of eCommerce PDPs. Boost takes a highly robust, two-part approach to Quality Assessment, with both AI and computational-based quality checks. Its generation is rooted in up-to-date, real-time data you know you can trust. 

At the same time, rest assured: Boost never automatically pushes any content live without permission. So if you’d prefer to check over its generated content with a human eye, you can. 

Winner: Boost

Scalability: ChatGPT vs Boost

ChatGPT: Designed for single tasks, ChatGPT is not intended to be used at scale. ECommerce teams utilising ChatGPT must generate content one-by-one. 

Boost: Boost excels at scale, generating and optimising thousands of PDPs in real-time. With seamless API-integration into your PIM system, outputs are automatically formatted to match your specifications.  

Winner: Boost

SEO: ChatGPT vs Boost

ChatGPT: ChatGPT can provide general keyword suggestions, but lacks the deep SEO integrations required for comprehensive keyword research. It is capable of using data from publicly available sources – like your site or your competitors’ – to generate a downloadable CSV with keywords organised by category. However, it does not have a rigorous keyword selection process, and explicitly recommends utilising external tools like SEMrush for a more accurate result. 

Boost: Boost automatically runs keyword research for all PDPs – with no further effort involved. Like ChatGPT, it makes use of publicly available sources such as competitor sites, but also allows you to input large proprietary datasets. It automatically takes factors such as keyword difficult and domain authority into account, injecting relevant keywords into generated copy without sacrificing tone of voice or other brand requirements. 

In contrast to ChatGPT, Boost automates the manual keyword research process by independently accessing tools like SEMrush. The best performing relevant keywords are then incorporated into your generated copy. 

The prioritised keyword lists for each product detail page can also be directly exported from the Boost platform. 

Winner: Boost

Time Saved: ChatGPT vs Boost 

ChatGPT: While ChatGPT generates drafts quickly, significant time must be spent revising, prompting, and integrating the content on an individual basis. Keyword research and competitor analysis also require external tools and substantial manual effort.

Boost: Boost saves days and weeks of writing, editing and integration by producing content that’s ready to go! Its optional, simple, no-code integration with your PIM system means that content can be bulk-uploaded with ease. No IT involvement is required during set-up.

Winner: Boost

In summary – Why choose Boost over ChatGPT? 

So, the scores are in. When selecting the best fit for your content generation needs, it’s important to consider your individual goals and requirements. 

For teams focused on eCommerce, Boost outperforms ChatGPT in configurability, reliability, scalability, SEO, and time efficiency.

While ChatGPT has versatile drafting potential, Boost’s specialised design makes it the better choice for:

• Creating high-quality, publishable content at scale

• Adhering to complex brand guidelines

• Automating SEO and competitor analysis

With Boost, the AI handles the heavy lifting. 

For teams that require a scalable content generator that they can rely on, Fun88������ Boost is the best choice. Ready to see the difference for yourself? 

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E-commerce accounts for 25% of total Beauty sales and is expected to grow a further 7% over the next 3 years. The digital shelf is where brands compete for attention and conversions. In this competitive landscape, brands are leveraging Artificial Intelligence (AI) to optimise product display pages (PDPs) is proving to be a game-changer for Direct-to-Consumer (DTC) and retailer sites alike. Let's explore how AI-driven techniques such as generative copy and SEO optimisation are revolutionising PDPs across global sites, ultimately driving higher conversion rates.

Generative Copy: Crafting Compelling Descriptions At the heart of every PDP lies the product description—a crucial element that influences purchasing decisions. AI-powered generative copy tools such as Fun88������ Boost analyses product attributes, user reviews, and brand messaging to craft compelling and unique product descriptions that resonate with the target audience. By generating relevant, SEO-friendly content, brands can captivate shoppers' attention, highlight key features, and convey the value proposition effectively, ultimately leading to higher conversion rates.

SEO Optimisation: Enhancing Visibility and Discoverability In the vast expanse of the internet, visibility is paramount. Fun88������ Boost analyses search trends, keyword rankings, and competitor strategies to optimise product titles, descriptions, and meta tags for maximum visibility across search engines. By incorporating high-volume keywords, long-tail phrases, and semantic variations, brands can improve their PDPs' search engine rankings, driving organic traffic and increasing the likelihood of conversion. 

Adherence to Brand Guidelines: Consistency Across Global Sites Maintaining brand consistency is essential, especially for global brands with diverse audiences. AI-powered content generation tools can seamlessly adapt to brand guidelines, ensuring uniformity in tone, style, and messaging across PDPs on different regional sites. By incorporating brand-specific terminology, imagery, and tone of voice, AI helps brands establish a cohesive identity and strengthen brand loyalty among customers worldwide.

Dynamic Title Optimisation: Tailoring Titles for Audience Relevance Headers play a pivotal role in guiding users through PDPs and capturing their attention. AI-powered dynamic header optimisation analyses user behaviour, preferences, and demographic data to tailor headers based on audience relevance. By dynamically adjusting headers to highlight unique selling points, promotions, or personalised recommendations, brands can enhance user engagement, encourage exploration, and ultimately drive conversions.

Streamlined Localisation: Tailoring Content for Global Audiences AI-driven localisation tools streamline the process of adapting PDP content for diverse cultural and linguistic preferences. By leveraging natural language processing (NLP) algorithms and machine translation, brands can efficiently translate product descriptions, reviews, and metadata into multiple languages while preserving context and nuance. This ensures that PDPs resonate with local audiences, fostering trust and facilitating seamless shopping experiences across global sites.

Alt Tags Optimisation: Enhancing Accessibility and SEO

In the quest for PDP optimization, alt tags often remain an overlooked yet crucial component. AI-powered alt tag optimisation tools analyse product images, descriptions, and user-generated content to generate descriptive alt tags that enhance accessibility and SEO. By incorporating relevant keywords and descriptive phrases, alt tags not only improve the accessibility of PDPs for visually impaired users but also boost search engine rankings by providing additional context to image content. This dual benefit ensures that PDPs are not only visually engaging but also accessible and discoverable to a wider audience, ultimately contributing to increased conversion rates on DTC and retailer sites. 

In conclusion, AI-powered optimisation of product display pages is revolutionising the beauty industry's approach to online shopping, driving higher conversion rates on DTC and retailer sites. From crafting compelling copy and optimising for SEO to ensuring brand consistency across global sites and tailoring Titles for audience relevance, AI empowers beauty brands to create immersive, personalised, and conversion-focused shopping experiences. As AI continues to evolve, the possibilities for enhancing PDPs and driving growth in the digital beauty landscape are limitless, promising a future where every interaction delights and helps convert customers worldwide.

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